Communication Tips for Small Businesses That Are Just Getting Started.
You’ve got the product.
You’ve opened the shop.
You even made an Instagram account.
And then… you freeze.
“What should I say?”
“How do I sound professional without being fake?”
“What if no one listens?”
Welcome to the not-so-glamorous side of launching a small business: finding your voice.
But here’s the good news:
You don’t need a marketing agency to communicate clearly.
You just need clarity, consistency, and a little courage.
1. Speak like a human. Not a brand textbook.
Your customers want connection, not corporate jargon.
So ditch phrases like:
-
“We pride ourselves on excellence.”
-
“Premium quality, tailor-made solutions.”
And say:
-
“I started this because I couldn’t find…”
-
“Here’s what makes our pieces different.”
-
“Let me show you how we make it.”
Honest beats perfect — every single time.
2. Find your tone — and stick to it
Are you warm and cozy?
Playful and cheeky?
Minimalist and elegant?
Pick a tone that fits your brand and your personality.
And then stay consistent across all platforms: social, email, website, packaging, even invoices.
This builds recognizability and trust — way faster than paid ads ever could.
3. Know who you’re talking to
No, not “women aged 25–55.”
Think:
“Anna, a full-time working mom who loves handmade things but hates pushy marketing.”
“Gábor, a startup founder who’s looking for time-saving solutions and clear value.”
When you write to a specific someone, your message gets sharper, warmer — and lands deeper.
4. Show the behind-the-scenes
People don’t just want to see the product.
They want to see:
-
How it’s made
-
Who’s behind it
-
What inspires you
-
What mistakes you’ve made
That’s what makes you real, not replaceable.
Your story is your strongest marketing tool — use it.
5. Don’t ghost your audience
You don’t have to post daily.
But do show up regularly.
Even a weekly:
-
Tip
-
Update
-
Question
-
Thank you note
…keeps the connection alive.
And remember: no one’s looking for perfect.
They’re looking for presence.
6. Reuse. Repurpose. Repeat.
Wrote a good caption? Make it a newsletter.
Got a great FAQ reply? Turn it into a story.
Explained something in DM? Make a carousel post.
You don’t need more content.
You need to use your best ideas in more places.
7. Most importantly: sound like you
In the beginning, it’s tempting to imitate big brands.
But people don’t fall in love with perfect.
They fall in love with genuine.
So let your quirks come through.
Be kind. Be clear. Be you.
Because that’s what turns “a small business” into your brand.
💬 Are you just launching your business? Or finding your communication rhythm? Drop a comment or question — I love cheering on small brands in their early days. 🚀
